FREE THE KIDS

PERSIL

Childhood is under threat.

Research has shown that, on average, a child spends less time outdoors than a prison inmate.

We brought this issue to life with the campaign FREE THE KIDS, starting a global conversation about the importance of play for children’s learning and development.

Awards 
2016 CANNES LIONS BRONZE - INTEGRATED CAMPAIGN

Director - Toby Dye
Production Company - RSA